{"id":21034,"date":"2018-02-05T15:55:33","date_gmt":"2018-02-05T15:55:33","guid":{"rendered":"http:\/\/punjabnews24.com\/?p=21034"},"modified":"2018-02-05T15:55:33","modified_gmt":"2018-02-05T15:55:33","slug":"media-today-is-just-a-department-of-giant-corporations-p-sainath","status":"publish","type":"post","link":"https:\/\/blastingskyhawk.com\/english\/media-today-is-just-a-department-of-giant-corporations-p-sainath\/","title":{"rendered":"Media today is just a department  of giant corporations: P Sainath"},"content":{"rendered":"<p><strong><\/p>\n<blockquote><p>&#8220;Eminent journalist, freelancer and teacher P Sainath, whose rural reporting, has been a trend-setter, addressed the media fraternity, as part of a Chandigarh Press Club series on Monday; says media industry has been reduced to a bargaining chip&#8221;<\/strong><\/p><\/blockquote>\n<p>Chandigarh : Pointing out to the divorce and disconnect between media and journalism, eminent journalist, freelancer and rural reporter P Sainath said journalism was a calling, but media has morphed into a business.<\/p>\n<p>He started off his talk with the pithy observation, \u201cThe media, today, is politically-free, but imprisoned by profit.\u201d<br \/>\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<!-- punjabnews24 --><br \/>\n<ins class=\"adsbygoogle\"\n     style=\"display:block\"\n     data-ad-client=\"ca-pub-6565419310935097\"\n     data-ad-slot=\"6948863062\"\n     data-ad-format=\"auto\"><\/ins><br \/>\n<script>\n(adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><br \/>\n\u201cYesterday\u2019s media monopolies are a small part of today\u2019s large conglomerates,\u201d he added, pointing out to the fact that this was a Indian as well as a global reality. \u201cIt is because of this that I have seen journalists lose jobs because their writings have offended Amit Shah,\u201d he added.<\/p>\n<p> On business interests and media working for each other, he added that the owners of the corporatized media were the biggest beneficiaries of any privatisation undertaken by the government and this naturally blurred the lines.<br \/>\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<!-- punjabnews24 --><br \/>\n<ins class=\"adsbygoogle\"\n     style=\"display:block\"\n     data-ad-client=\"ca-pub-6565419310935097\"\n     data-ad-slot=\"6948863062\"\n     data-ad-format=\"auto\"><\/ins><br \/>\n<script>\n(adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><br \/>\n\u201cPolitical families have entered media, and business. There are no two ways about it,\u201d he added.<\/p>\n<p>\u201869% of population<br \/>\ngets less than 1% space\u2019<\/p>\n<p>Coming to his second theme of the talk, titled \u2018Media and its challenges\u2019, he added am analysis had shown that in the main stream media, less than 1% (.67%) of front-page space was devoted to issues of those from the deprived sections, even as they formed 69% of the population.<\/p>\n<p>\u201cThe questions media owners tend to ask is how much revenue does covering this 69% of population give me and thus we have the disconnect between mass media and mass reality,\u201d he said, to an engrossed audience.<br \/>\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<!-- punjabnews24 --><br \/>\n<ins class=\"adsbygoogle\"\n     style=\"display:block\"\n     data-ad-client=\"ca-pub-6565419310935097\"\n     data-ad-slot=\"6948863062\"\n     data-ad-format=\"auto\"><\/ins><br \/>\n<script>\n(adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><br \/>\nIn TV, he said, sponsors dictate content, further sharpening the divide between media and journalism.<\/p>\n<p>\u2018Thin line between PR<br \/>\nand media thinning\u2019<\/p>\n<p>Pointing out that over the years, there had been a significant overlap between media industry and the PR industry, he added this presented a challenge to all right-thinking practioners.<\/p>\n<p>\u201cThis revolving door between PR, think tanks and then back to the newspapers media is something that deserves a clear, hard-headed look.\u201d<br \/>\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<!-- punjabnews24 --><br \/>\n<ins class=\"adsbygoogle\"\n     style=\"display:block\"\n     data-ad-client=\"ca-pub-6565419310935097\"\n     data-ad-slot=\"6948863062\"\n     data-ad-format=\"auto\"><\/ins><br \/>\n<script>\n(adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><br \/>\nUse internet, don\u2019t<br \/>\nromanticise it<\/p>\n<p>Adding that digital spaces or media remained an option for those disillusioned with the scenario, he had this to say, \u201cHere\u2019s the problem with the NET. It guarantees you a voice, but it does not guarantee that you will be heard.\u201d<\/p>\n<p>\u201cThe biggest and nastiest monopolies in history are digital monopolies and they have one thing no other monopoly has; your data,\u201d he added.<br \/>\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<!-- punjabnews24 --><br \/>\n<ins class=\"adsbygoogle\"\n     style=\"display:block\"\n     data-ad-client=\"ca-pub-6565419310935097\"\n     data-ad-slot=\"6948863062\"\n     data-ad-format=\"auto\"><\/ins><br \/>\n<script>\n(adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><br \/>\n\u201cUse the net, don\u2019t romanticize it,\u201d was his advice<\/p>\n<p>\u2018Possible way-outs\u2019<\/p>\n<p>Offering solutions, he said the answer as always lay in the basics.<\/p>\n<p>\u201cJournalism, for me, still remains, one profession that draws people on the basis of ideals; you are an idiot, if you think you can make money if you are a reporter,\u201d he said, to mild applause from the audience.<\/p>\n<p>\u201cThe future model of good journalism has to be 5-6 people doing something idealistic and work around limitations. There has to be no government funding or corporate money involved.\u201d<br \/>\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<!-- punjabnews24 --><br \/>\n<ins class=\"adsbygoogle\"\n     style=\"display:block\"\n     data-ad-client=\"ca-pub-6565419310935097\"\n     data-ad-slot=\"6948863062\"\n     data-ad-format=\"auto\"><\/ins><br \/>\n<script>\n(adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><br \/>\nGiving his own example, he said, \u201cHe started PARI in 2014. As freelancers, we pitch out content and then the choice is for the media house to take. To generate the content, we depend on individual donations and free labour of IT techies and journalists.\u201d<\/p>\n<p>\u201cIn 36 months, we have published, 1,200 pieces multimedia in 13 languages; one piece translated into Punjabi. The question is how to tap into the idealism of the public. There is hope, as there are still people who know and want to encourage good journalism,\u201d he concluded.<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<!-- punjabnews24 --><br \/>\n<ins class=\"adsbygoogle\"\n     style=\"display:block\"\n     data-ad-client=\"ca-pub-6565419310935097\"\n     data-ad-slot=\"6948863062\"\n     data-ad-format=\"auto\"><\/ins><br \/>\n<script>\n(adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Eminent journalist, freelancer and teacher P Sainath, whose rural reporting, has been a trend-setter, addressed the media fraternity, as part of a Chandigarh [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":21035,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[315,318],"tags":[],"class_list":["post-21034","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-top-stories","category-tricity"],"_links":{"self":[{"href":"https:\/\/blastingskyhawk.com\/english\/wp-json\/wp\/v2\/posts\/21034","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blastingskyhawk.com\/english\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blastingskyhawk.com\/english\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blastingskyhawk.com\/english\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blastingskyhawk.com\/english\/wp-json\/wp\/v2\/comments?post=21034"}],"version-history":[{"count":1,"href":"https:\/\/blastingskyhawk.com\/english\/wp-json\/wp\/v2\/posts\/21034\/revisions"}],"predecessor-version":[{"id":21037,"href":"https:\/\/blastingskyhawk.com\/english\/wp-json\/wp\/v2\/posts\/21034\/revisions\/21037"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blastingskyhawk.com\/english\/wp-json\/wp\/v2\/media\/21035"}],"wp:attachment":[{"href":"https:\/\/blastingskyhawk.com\/english\/wp-json\/wp\/v2\/media?parent=21034"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blastingskyhawk.com\/english\/wp-json\/wp\/v2\/categories?post=21034"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blastingskyhawk.com\/english\/wp-json\/wp\/v2\/tags?post=21034"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}