Dubai
\nCricket has over one billion fans globally with the Indian sub-continent alone constituting more than 90 per cent of them, according to the largest ever market research into the sport conducted by the ICC.<\/p>\n
As per the results of the research, the average age of fans (in the surveyed age category of 16-69) is 34 with a demographic breakdown of 61 per cent male and 39 per cent female.<\/p>\n
The research was undertaken to enable the ICC and its members to understand the growth potential of cricket, help shape the development of the growth focused global strategy for the game, drive decision making and to provide a benchmark upon which to measure the outcomes of the strategy.<\/p>\n
It also supports the ICC and its members in shaping and implementing their fan engagement strategies and clearly presents cricket as a vibrant and popular sport globally.<\/p>\n
Close to 70 percent fans are interested in Test cricket with fans in England & Wales showing the strongest interest in this format , South Africa lead the interest in ODI cricket and Pakistan in T20I cricket .<\/p>\n
Globally, T20I is the most popular format with 92 per cent interest while ODIs are close with 88 per cent interest.<\/p>\n
\u201cIt is the first global market research project ever undertaken in the sport and having more than one billion fans in the surveyed age category of 16-69 alone, with an average age of 34, is undoubtedly an exciting and strong position from which we can drive the sport forward,\u201d ICC Chief Executive David Richardson said, adding \u201c90 per cent fans\u201d comes come from the Indian sub-continent alone.<\/p>\n","protected":false},"excerpt":{"rendered":"
Dubai Cricket has over one billion fans globally with the Indian sub-continent alone constituting more than 90 per cent of them, according to the largest ever market research into the sport conducted by the ICC. As per the results of the research, the average age of fans (in the surveyed age category of 16-69) is […]<\/p>\n","protected":false},"author":1,"featured_media":35519,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[122],"tags":[],"class_list":["post-35518","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sports"],"_links":{"self":[{"href":"https:\/\/blastingskyhawk.com\/english\/wp-json\/wp\/v2\/posts\/35518","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blastingskyhawk.com\/english\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blastingskyhawk.com\/english\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blastingskyhawk.com\/english\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blastingskyhawk.com\/english\/wp-json\/wp\/v2\/comments?post=35518"}],"version-history":[{"count":1,"href":"https:\/\/blastingskyhawk.com\/english\/wp-json\/wp\/v2\/posts\/35518\/revisions"}],"predecessor-version":[{"id":35520,"href":"https:\/\/blastingskyhawk.com\/english\/wp-json\/wp\/v2\/posts\/35518\/revisions\/35520"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blastingskyhawk.com\/english\/wp-json\/wp\/v2\/media\/35519"}],"wp:attachment":[{"href":"https:\/\/blastingskyhawk.com\/english\/wp-json\/wp\/v2\/media?parent=35518"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blastingskyhawk.com\/english\/wp-json\/wp\/v2\/categories?post=35518"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blastingskyhawk.com\/english\/wp-json\/wp\/v2\/tags?post=35518"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}