Country\u2019s largest carmaker Maruti Suzuki India would continue to bring in models with varied body styles as it aims to cater to \u2018every segment and lifestyle\u2019, a top company official said. The auto major, which has over 50 per cent market share in the domestic passenger vehicle segment, is also focussing on giving enhanced features across its model range with the market moving gradually towards premium products.<\/p>\n
\u201cOur intent is that we will provide car for every pocket for every lifestyle and for every aspiration and we will also keep focus on the premiumisation in terms of the variants which we are giving,\u201d MSI Senior Executive Director R S Kalsi told PTI. The company\u2019s strategy is to keep launching varied body types hatchbacks, sedans and SUVs, he added.<\/p>\n
He was responding to a query if the company would focus more on SUV body style going ahead as the segment is showing tremendous growth in the country. He, however, added that Vitara Brezza has given the company some good insight in the marketplace and certainly MSI would respond to expectations of the customers.<\/p>\n
On rolling out vehicles with premium features, Kalsi said with changing economic profile of the customers they now seek a vehicle which does not have any functional compromise. \u201cSo they want good features even in the entry level. We are not compromising on any of the functional features. So it is not like earlier times when we used to go for bare bones model at lower price. It is not so now,\u201d he noted.<\/p>\n
On sales network, Kalsi said that the company is focussing both on urban and rural areas for future growth. \u201cWe are bringing in new dealers, investing in land parcels, which will be given to dealers..sales network expansion is as important as products,\u201d he added.<\/p>\n
Kalsi said the company is on track for double-digit growth in the current fiscal, he added. A couple of years back, MSI had announced a target to achieve a target of 2 million sales per annum by 2020. Kalsi said MSI is committed to 20 lakh sales target and introduction of 20 models by 2020.<\/p>\n","protected":false},"excerpt":{"rendered":"
Country\u2019s largest carmaker Maruti Suzuki India would continue to bring in models with varied body styles as it aims to cater to \u2018every segment and lifestyle\u2019, a top company official said. The auto major, which has over 50 per cent market share in the domestic passenger vehicle segment, is also focussing on giving enhanced features […]<\/p>\n","protected":false},"author":1,"featured_media":40268,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[410],"tags":[],"class_list":["post-40267","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"_links":{"self":[{"href":"https:\/\/blastingskyhawk.com\/english\/wp-json\/wp\/v2\/posts\/40267","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blastingskyhawk.com\/english\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blastingskyhawk.com\/english\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blastingskyhawk.com\/english\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blastingskyhawk.com\/english\/wp-json\/wp\/v2\/comments?post=40267"}],"version-history":[{"count":1,"href":"https:\/\/blastingskyhawk.com\/english\/wp-json\/wp\/v2\/posts\/40267\/revisions"}],"predecessor-version":[{"id":40269,"href":"https:\/\/blastingskyhawk.com\/english\/wp-json\/wp\/v2\/posts\/40267\/revisions\/40269"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blastingskyhawk.com\/english\/wp-json\/wp\/v2\/media\/40268"}],"wp:attachment":[{"href":"https:\/\/blastingskyhawk.com\/english\/wp-json\/wp\/v2\/media?parent=40267"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blastingskyhawk.com\/english\/wp-json\/wp\/v2\/categories?post=40267"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blastingskyhawk.com\/english\/wp-json\/wp\/v2\/tags?post=40267"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}