Information and Broadcasting Minister Rajyavardhan Rathore asked the government officers of different media units to keep evolving themselves. He was chairing the 1st Annual Conference of Media Units in New Delhi.

The Minister said, there is a need to adapt with changing technology. He said it is the efficiency and integrity of the Indian Information Service officers that matters and asked them to come together as best communicators of government.

Speaking on the occasion, Information and Broadcasting Secretary Amit Khare said, there is need to be up-to-date with the rapidly changing technology. He said the officers must communicate in a simple language and should reach out to the people. He also pitched for synergy between media units for better results.