Jack Ma steps down next week as chairman of Alibaba, but the start-up he built into and online retail behemoth is expected to keep thriving into a new era thanks to a culture of innovation he helped nurture.

A former English teacher whose often playful image shattered the stereotype of the drab Chinese executive, Ma officially leaves on Tuesday, his 55th birthday.

The departure of charismatic founders from big tech companies typically causes hand-wringing and wobbling share prices, but not at Alibaba.

The company’s operational reins have for a couple of years now been in the hands of a respected team of executives who have kept it on E-commerce’s cutting-edge.

Ma plans to put his vast fortune among China’s biggest at USD 41 billion into initiatives serving his first love, education, following the footsteps of a fellow tech innovator he admires: Bill Gates.

Ma was Alibaba’s driving force and a frequently irreverent ambassador for the company, known for stunts like a Michael Jackson-inspired dance at an Alibaba anniversary celebration two years ago and starring in his own kung fu short film.

But the transition to figures like CEO Daniel Zhang, and co-founder and executive vice chairman Joseph Tsai announced exactly a year ago may prove to be the “gold standard” for tech-company succession, said Jeffrey Towson, an equity investor and professor at Peking University.

“He built a really robust culture at Alibaba and they are still just innovating like crazy.” Ma was a cash-strapped Chinese entrepreneur when he convinced friends to give him USD 60,000 to start Alibaba in the eastern city of Hangzhou in 1999.

With monthly active users of more than 750 million today, Alibaba helped to unlock China’s massive consumer power, coincidentally a key objective of the government today as it seeks to fuel domestic demand to lessen the reliance on fickle foreign trade.It’s Taobao and Tmall platforms have helped countless businesses grow.