Kamala Harris plans to cut staff and restructure her presidential effort as her once-ascendant campaign fails to catch on with Democratic voters and she remains locked out of the top tier of candidates.

Campaign manager Juan Rodriguez outlined the restructuring in a memo, citing an “incredibly competitive resources environment” and a need to reduce spending to maximize prospects in Iowa. He said he would “take a pay cut along with all consultants.”

The changes include cutting staff at her Baltimore headquarters and redeploying field staff from key early states of New Hampshire, Nevada and her home state of California to Iowa, in the hope of launching a seven-figure ad campaign in the run-up to Iowa’s first-in-the-nation nominating contest.

Harris has also failed to define herself ideologically for Democrats, who wonder whether she is a progressive, a moderate, a revolutionary or an incrementalist. She has sought to walk the line between the party’s insurgent left and its more cautious establishment.

Harris called into an all-staff meeting Wednesday afternoon to announce the changes, according to a staffer on the call. She said she was sad to let people go, adding that the campaign has a path forward but needed adjustments, the staffer said.

Harris has taken a nosedive in national surveys of Democrats, falling to a distant fifth place behind Joe Biden, Elizabeth Warren, Bernie Sanders and Pete Buttigieg. She enjoyed a brief spike in the polls after confronting Biden in the first debate in late June, rising as high as second in some surveys, but has gradually slipped as she struggles to define herself in a crowded field.

Harris currently averages around 5% in national surveys. As one of two black major candidates in the race, Harris was expected to perform better with black voters, a large and influential constituency that has consistently favored Biden, who served as vice president to Barack Obama.

Harris also has a cash problem. In the third quarter, her spending surged to $14.6 million, more than the $11.8 million she raised. Investments in infrastructure and expensive media buys ate into her cash reserves. Campaigns typically bolster spending as the pre-primary year wears on, but they do so while stockpiling cash for the condensed primary season ahead.