Ajay Devgn says content driven cinema is not a new phenomenon in Bollywood and the actor believes the only difference is that such films have started doing well commercially.

“We did Zakhm long back, Prakash Jha has been making such films also for a very long time. Every time they say change has come in terms of content, I wonder why talk about it. Such cinema has started working after multiplexes have come.

“So earlier these films won’t do business but now they have started working and that is the only difference. Things are happening at it’s pace, you can’t decide ‘I will change’ or ‘things need to change.

“They are changing and you have to change with time. Today the way my daughter thinks and I think is completely different. I try to grasp from what she is thinking.

“I try to learn what is the mindset and thought process of people today. Emotions are the same but the way we emote and they emote is different, they react to things differently. And we need to learn that for cinema and for ourselves.”

“They need to be engaged, entertained. And entertainment just doesn’t mean laughing. Like Uri: The Surgical Strike engages you, you feel the high. It works, it doesn’t have any song or dance. It connects with the audience. The connect should be there with the audience.”

“I live in the moment. I always did that and will always do. I need to understand what is happening today. I need to understand what today’s generation thinks and how they react to things as that is the reason you can survive as an entertainer.

In the current era, where films headlined by Bollywood bigwigs often failing at the ticket window, Ajay says he decides whether to go for remuneration or profit sharing depending on the film.