September 4, 2026
#Business

Patanjali enters apparel biz, targets Rs 1,000-cr revenue

New Delhi
Ramdev-led Patanjali Ayurved on Monday forayed into branded apparel segment through its brand ‘Paridhan’ and expects a sale of around Rs 1,000 crore next fiscal.

The Haridwar-based firm plans to open around 100 outlets of Paridhan by the end of this fiscal and have a network of around 500 stores by March 2020, mostly on franchise model. It has introduced three brands Livfit, Aastha and Sanskar targeting customers across all age groups.

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