New Delhi
Ramdev-led Patanjali Ayurved on Monday forayed into branded apparel segment through its brand ‘Paridhan’ and expects a sale of around Rs 1,000 crore next fiscal.
The Haridwar-based firm plans to open around 100 outlets of Paridhan by the end of this fiscal and have a network of around 500 stores by March 2020, mostly on franchise model. It has introduced three brands Livfit, Aastha and Sanskar targeting customers across all age groups.
