MUMBAI: Indian cricket chief Virat Kohli has deposed Bollywood whiz Shah Rukh Khan to end up plainly the most important VIP mark in the nation, with a brand estimation of USD 144 million enlisting a development of 56 for every penny from a year ago, as per a report.

This expansion is fundamentally determined by his developing underwriting expenses, on-field exhibitions and ascend in prevalence record, as indicated by the Duff and Phelps report Rise of the Millennials: India’s Most Valuable Celebrity Brands.

“Out of the blue since we started distributing our rankings, Shah Rukh Khan has slipped from the best positioning and been supplanted by Virat Kohli. Kohli is presently the principal selection of brands to connect with and pull in purchasers, powered by his uncommon on-field exhibitions and off-field allure,” Duff and Phelps overseeing executive and district pioneer – India, Japan and Southeast Asia Varun Gupta said.

Shah Rukh Khan slipped to second rank, with a brand estimation of USD 106 million, around almost 20 percent when contrasted with 2016, while on-screen character Deepika Padukone, esteemed at USD 93 million, held her third rank.

Kohli underwrites 20 marks as of October 2017, while Khan and Padukone support 21 and 23 brands, individually.